Maintaining Your Website - Digital Marketing Resources

How to Request a Vanity URL (Marketing URL)

Vanity URLs, also known as “marketing URLs,” are preferable for several communication applications such as print and specialty items. Here is an example of a vanity URL: bsu.edu/strategiccommunications points to…
How to Improve Web Content Accessibility

Accessible communications are important for many reasons, including general usability, specific audience needs, reinforcement of Ball State’s brand and mission, and state and federal compliance. As with most current practices…
Website Audits

One of the best ways to keep your content current and in line with good practice is to set up a schedule for recurring audits. This means that every fiscal…
How to Manage Information Architectures

At the core of every good website is a well-planned information architecture or IA. It is the backbone of nearly all the major aspects of user experience—the writing, the design,…
How to Update the Website After a Departmental Name Change

If your department has a name change, you’ll need to make sure your website is up to date with the new name. The following steps will help ensure that your…
How to Edit Page Fields Using the Experience Editor

Several page fields are available while using the Experience Editor. They include: page title (h1) breadcrumb title sub title subheading description department contact information (Contact Us) secondary navigation meta data…
How to Remove Old Pages Still Showing on the Live Site

Follow the steps below to remove pages or media from the live website and found in search results. Step 1: In the Sitecore tree, “Lock and Edit” the item you…
How to Make a Background Video for a Landing Page in Sitecore

Background videos can bring another level of visual appeal to your Sitecore landing page. These videos have no sound and run on a seamless loop for as long as a…

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