As a representative of a University entity, you’re expected to follow and meet certain guidelines and expectations.
Expectations
Understand the Guidelines
It’s critical that all University social media representatives understand and follow the Ball State Brand Style Guide as well as the University’s Marketing and Communication Guidelines.
Be Authentic and Relatable
Embody a professional tone-of-voice while remaining authentic and relatable to your audience.
Boost Posts
Try to work in one boosted post per week that directs viewers to the Admissions website or an “apply” page within your college or department. Tip: start with Facebook and remember that even a small budget for boosting posts can go a long way.
Like, Comment, and Share
Engage with the main Ball State branded account on a daily basis by liking, commenting, or re-sharing posts.
We’ll Return the Favor
If you’d like to have a post shared to the main Ball State branded account(s), send it to us via direct message.
Have Questions?
Contact Greg Fallon for consultation or advice when you need it. We’re here to help you.